STRATEGIC COMMUNICATIONS

Quixote Studios

Shortly after JPR was formed, it began a crisis communications assignment for Quixote Studios. (Quixote and the Teamsters were involved in a nasty labor dispute.)  Over the years, the crisis assignment evolved into a much broader M&A communications assignment that brought JPR – and the media – into every facet of Quixote’s rapid expansion and top-of-market sale in 2022 to Hudson Pacific Properties. Prior to the sale, JPR executed a 12-month M&A media strategic plan, which included revising the corporate narrative, increasing brand awareness, executive positioning (public speaking engagements, industry lists, etc.), and the internet SEO positioning of property acquisition announcements.  

Previously, business for Quixote increased after JPR procured a Los Angeles Times profile of Quixote CEO Mikel Elliott. The Times profile heralded Quixote as “the entertainment industry’s premier studio and equipment rental company, presiding over a fleet of Hollywood’s most elegant talent trailers…” JPR subsequently negotiated a series of ad trade-out agreements that brought the entertainment trade papers and their events into Quixote’s main Hollywood studio; this while the trades for years ran Quixote advertisements featuring the Times quotes.