ENTERTAINMENT STRATEGIC COMMUNICATIONS
Johnson Public Relations has represented:
Academy Award-nominated producers Mandeville Films, James and Suzy Cameron’s plant-based venture Verdient Foods Inc., Quixote Studios, distributor Gravitas Ventures, the digital startup Zealot Networks, law firms such as Johnson and Johnson LLP, O’Melveny & Myers, Mitchell Silberberg and Knupp, Glaser Weill LLP, McPherson LLP, Miller Barondess LLP, and many others.
ENTERTAINMENT CASE STUDY
Quixote Studios
Shortly after JPR was formed, it began a crisis communications assignment for Quixote Studios. (Quixote and the Teamsters were involved in a nasty labor dispute.) Over the years, the crisis assignment has evolved into a much broader corporate communications assignment that has brought JPR – and the media – into every facet of Quixote’s rapid expansion. Thus, what many thought was an unsexy business – studio space, equipment trucks, star trailers – became of interest to reporters looking for a fresh story.
Business for Quixote exploded after JPR procured a Los Angeles Times profile of Quixote CEO Mikel Elliott. The Times profile heralded Quixote as “the entertainment industry’s premier studio and equipment rental company, presiding over a fleet of Hollywood’s most elegant talent trailers…” JPR subsequently negotiated a series of ad trade-out agreements that brought the entertainment trade papers and their events into Quixote’s main Hollywood studio; this while the trades have for years ran Quixote advertisements featuring the Times priceless quotes.
"Ross is a wonderful strategist, excellent at formulating a big picture plan, and always has a long term goal in mind. He is a rare bird in Hollywood.”
David Hoberman and Todd Lieberman
Oscar-nominated producers and partners in Mandeville Films (“The Fighter,” “Beauty and the Beast”)
CONTACT
Phone: Toll Free (877) 947-2496
Email: info@johnsonpublic.com
1875 Century Park East, Ste. 1200
Los Angeles, CA 90067