Johnson Public Relations has represented

a variety of institutions and high-profile individuals who work in the entertainment vertical who needed strategic communications outside of a crisis situation: James and Suzy Cameron’s Verdient Foods, Quixote Studios, distributor Gravitas Ventures, the digital startup Zealot Networks, and many others. JPR also represented the land owners of the former West Hollywood Standard Hotel in its sale to hotelier Ian Schrager in 2023.


Quixote Studios

Shortly after JPR was formed, it began a crisis communications assignment for Quixote Studios. (Quixote and the Teamsters were involved in a nasty labor dispute.)  Over the years, the crisis assignment evolved into a much broader M&A communications assignment that brought JPR – and the media – into every facet of Quixote’s rapid expansion and top-of-market sale in 2022 to Hudson Pacific Properties. Prior to the sale, JPR executed a 12-month M&A media strategic plan, which included revising the corporate narrative, increasing brand awareness, executive positioning (public speaking engagements, industry lists, etc.), and the internet SEO positioning of property acquisition announcements.  

Previously, business for Quixote increased after JPR procured a Los Angeles Times profile of Quixote CEO Mikel Elliott. The Times profile heralded Quixote as “the entertainment industry’s premier studio and equipment rental company, presiding over a fleet of Hollywood’s most elegant talent trailers…” JPR subsequently negotiated a series of ad trade-out agreements that brought the entertainment trade papers and their events into Quixote’s main Hollywood studio; this while the trades for years ran Quixote advertisements featuring the Times quotes.

"Ross is a wonderful strategist, excellent at formulating a big picture plan, and always has a long term goal in mind. He is a rare bird in Hollywood.”

David Hoberman and Todd Lieberman

Oscar-nominated producers and partners in Mandeville Films (“The Fighter,” “Beauty and the Beast”)


Phone: Toll Free (877) 947-2496


1875 Century Park East, Ste. 1200

Los Angeles, CA 90067

"Ross Johnson is a rarity in the PR world: a straight shooter."

Josh Friedman, Bloomberg News

“The best on-the-ground crisis communications guy I’ve ever seen.”

Robert Bernhoft, Bernhoft Law

“These guys know their shit.”

Tom Bernard, Co-Founder and Co-President, Sony Pictures Classics