ENTERTAINMENT STRATEGIC COMMUNICATIONS

Johnson Public Relations has represented:

Academy Award-nominated producers Mandeville Films, James and Suzy Cameron’s plant-based venture Verdient Foods Inc., Quixote Studios, distributor Gravitas Ventures, the digital startup Zealot Networks, law firms such as Johnson and Johnson LLP, O’Melveny & Myers, Mitchell Silberberg and Knupp, Glaser Weill LLP, McPherson LLP, Miller Barondess LLP, and many others.


ENTERTAINMENT CASE STUDY

Quixote Studios

Shortly after JPR was formed, it began a crisis communications assignment for Quixote Studios. (Quixote and the Teamsters were involved in a nasty labor dispute.)  Over the years, the crisis assignment has evolved into a much broader corporate communications assignment that has brought JPR – and the media – into every facet of Quixote’s rapid expansion. Thus, what many thought was an unsexy business – studio space, equipment trucks, star trailers – became of interest to reporters looking for a fresh story.

Business for Quixote exploded after JPR procured a Los Angeles Times profile of Quixote CEO Mikel Elliott. The Times profile heralded Quixote as “the entertainment industry’s premier studio and equipment rental company, presiding over a fleet of Hollywood’s most elegant talent trailers…” JPR subsequently negotiated a series of ad trade-out agreements that brought the entertainment trade papers and their events into Quixote’s main Hollywood studio; this while the trades have for years ran Quixote advertisements featuring the Times priceless quotes.

"Ross is a wonderful strategist, excellent at formulating a big picture plan, and always has a long term goal in mind. He is a rare bird in Hollywood.”

David Hoberman and Todd Lieberman

Oscar-nominated producers and partners in Mandeville Films (“The Fighter,” “Beauty and the Beast”)

CONTACT

Phone: Toll Free (877) 947-2496

Email: info@johnsonpublic.com

1875 Century Park East, Ste. 1200

Los Angeles, CA 90067

"Ross Johnson is a rarity in the PR world: a straight shooter."

Josh Friedman, Bloomberg News

“The best on-the-ground crisis communications guy I’ve ever seen.”

Robert Bernhoft, Bernhoft Law

“These guys know their shit.”

Tom Bernard, Co-Founder and Co-President, Sony Pictures Classics